About the Production
From creative direction to development to production and post, AAP handled every aspect of of this 10-part training series.
Since 2018, AAP has worked closely with TJX brands to deliver quality content for their corporate communications, social platforms, and other online spaces.
So in 2021 when the TJX Rewards team needed to update their training program videos, AAP needed to familiarize themselves with the program, write the scripts, and devise a creative aesthetic that incorporated live-action narration, character animations, and typography. This multi-stage approach was essential to convey all the details within the 10-part training series, as all scenes were storyboarded and approved by the project’s multiple stakeholders prior to filming and animating.
In 2022 the Rewards team again sought out AAP’s expertise to tackle additional training videos for the company.